Sale!
July 20, 2018 - July 20, 2018

Marketing with 21st Century Behavioral Science

$20.00 $10.00

Speaker: Angela Cathey, MA

Time & Location: 7/20/2018 1-2PM CST, Webex Webinar

Behavioral science has a long and successful history in marketing, starting with the pioneering work of John Watson in the early 20th century. In 2018, the science has grown exponentially, particularly in the areas of language and cognition. We are now able to predict and influence critical consumer behaviors such as motivation, perception, and consumption, in ways that are objective, quantifiable, and monetizable.  In this presentation, we will show you how to use basic behavioral principles together with various elements from art and music to design marketing campaigns that ensure a healthy bottom line for your company.

*Orders will be processed within 1 business day.  You will receive WebEx registration instructions after purchase.

*Purchases for live events are non-refundable.

Description

Speaker: Angela Cathey, MA

Time & Location: 7/20/2018 1-2PM CST, Webex Webinar

Behavioral science has a long and successful history in marketing, starting with the pioneering work of John Watson in the early 20th century. In 2018, the science has grown exponentially, particularly in the areas of language and cognition. We are now able to predict and influence critical consumer behaviors such as motivation, perception, and consumption, in ways that are objective, quantifiable, and monetizeable.  In this presentation, we will show you how to use basic behavioral principles together with various elements from art and music to design marketing campaigns that ensure a healthy bottom line for your company.

*Orders will be processed within 1 business day.  You will receive WebEx registration instructions after purchase.

*Purchases for live events are non-refundable.

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