Speaker: Angela Cathey, MA
Time & Location: 7/20/2018 1-2PM CST, Webex Webinar
Behavioral science has a long and successful history in marketing, starting with the pioneering work of John Watson in the early 20th century. In 2018, the science has grown exponentially, particularly in the areas of language and cognition. We are now able to predict and influence critical consumer behaviors such as motivation, perception, and consumption, in ways that are objective, quantifiable, and monetizeable. In this presentation, we will show you how to use basic behavioral principles together with various elements from art and music to design marketing campaigns that ensure a healthy bottom line for your company.
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