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“I’m a marketer/product developer and we used this tool to gather some marketing insights in preparation for a sales presentation/line-review with one of our largest customer accounts. We did an in-house market research campaign last year which cost us a little over $22k and gave us some great insights about our end-users, but it was expensive and took months to pull off. I didn’t realize that we would be setting the bar very high after we presented the findings to our main accounts, and now they expect that same level of market research from us every year..

Fortunately, we had ENSO run our research this time around, and they were able use their tools to pull research that was of comparable (and in some ways, far superior) quality for us in a matter of weeks — and at about 20% of the cost of our original research project!”

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